Luxury watches are more popular today than ever before. It seems everyone is dying to get their hands on timepieces from the top brands. But with this surge in interest comes a new concern. The question on the lips of all watch buyers: is it real? The market has fallen prey to a flood of replica watches of ever increasing quality, and it's becoming harder to distinguish an authentic item among all the fakes. Fortunately, CHRONEXT is here to help you get fully informed with our handy buyer's guide to identifying the Real McCoy. Today we look at the king of watchmakers: Rolex.