Chanel is the most exclusive of luxury fashion brands. Founded in 1909, Chanel revolutionised the industry creating practical designs and infusing them with elegance, class and originality. With a long history of innovation in fashion and fragrances, Chanel entered the world of horology in 1987 with the release of the iconic Première model.
The J12 collection was introduced in 2000, and has become an icon of 21st century watchmaking excellence as the first watch to transform high-tech ceramic into a precious material. In the heart of La Chaux-de-Fonds, Chanel combine classic French elegance and Swiss precision to create this fine collection with a luxurious style that transcends time.