This iconic design house was established in 1921 by the avant-garde Gabrielle "Coco" Chanel. Known the world over for its signature perfume, No5, the house of Chanel now offers a sensational range of diamond jewelry, fashion-wear, eyewear, fragrances and beauty products. Its range of watches follows the design principles of its creator. The J12 sport range for men and women combines technological expertise with strong design. Inspired by the world of yacht and motor racing, it comprises high tech ceramic, patented triple folding buckles and classic or bejeweled bezels. Creative Director at Chanel Jacques Helleu followed Coco Chanel's credo, having designed the first Chanel watch named "Premiere" in 1987. The first model of the Chanel J12 watches line was introduced in 2000. In 2005, Chanel designers introduced the J12 line into the area of Fine Jewelry timepieces - they developed