Rolex

Datejust

179174

An emblematic classic that never goes out of style. The Oyster Perpetual Lady-Datejust concentrates all the attributes of the iconic Rolex Datejust in its smaller 26 mm case. The timeless elegance of this gem for daily wear is enhanced by dials of subtle and shimmering colour, by noble materials and sparkling diamonds. FEMININITY IN ALL ITS DIVERSITY Style of the Lady-Datejust Crafted in 904L steel, 18 ct gold or gem-set platinum, the Lady-Datejust comes in a wealth of versions to perfectly reflect the different personalities of its wearers. The range of materials and colours of the Lady-Datejust is equalled only by the variety of bracelets and dials that add to its style. WHAT A DIFFERENCE A DATE MAKES Function of the Lady-Datejust In the earliest models of the Datejust, the date would begin to change hours before its midnight rendezvous. In 1955, the date-change mechanism was adapted to operate instantaneously and the date aperture was enhanced with a Cyclops lens that magnifies the date by two and a half times for easy reading. Spirit of the Lady-Datejust In 1945, at the dawn of a new era of prosperity, Rolex launched the first Datejust. The inaugural model with its waterproofness, streamlined elegance and date aperture on the face of the watch, was a timepiece ahead of its time. The Lady-Datejust, which appeared in the late 1950s, was the first ladies’ version of this date chronometer, carrying its heritage of timeless elegance and functionality in a more exquisite size.